Skip links

We are a Melbourne-based studio providing data-driven digital marketing strategies and design for small businesses and online retailers.

We weave expertise, analytics and beautiful design to transform brands in the wellness, fashion, homeware and lifestyle space.


We work to enable business owners, handling the groundwork so they can step away off the tools and focus on the bigger picture knowing their content is on-brand, seamlessly handled and optimised for results.

Hal Studio is a specialist in Email Marketing Design and Strategy
Hal Studio is a Melbourne-based graphic design agency for online stores
Hal Studio will help you create an online store with our eCommerce website design packages
Digital marketing strategy and content marketing driven by data and analytics
Why work with Hāl Studio?

Loyalty – genuine commitment to growing your brand

Simplicity – seamless month-on-month and one-off solutions designed to make life easier

Elasticity – scale up or down as your business ebbs and flows

Substance – data-driven strategies and functional design

Transparency – clear communication to keep you in the loop at all times

Beauty – experience, attention to detail and quality design make for beautiful, functional and on-brand content every time

Sophie van der Drift

founder of Hāl Studio

For over seven years Sophie has worked with online retailers, building and growing brands with her characteristic clean design, holistic digital strategies, and astuteness. Sophie believes aesthetics and analytics are inextricably linked, with every project an opportunity to weave data and visuals to delight the client and their customers.

Hal Studio is a specialist in eCommerce website design and digital marketing for online stores

Our team

Hāl Studio works a select number of exceptionally skilled designers, developers, copywriters, photographers and digital marketing specialists, engaged to meet the unique needs of the client and project scope.

Connect with us