We weave expertise, analytics and beautiful design to transform brands in the wellness, fashion, homeware and lifestyle space.
We work to enable business owners, handling the groundwork so they can step away off the tools and focus on the bigger picture knowing their content is on-brand, seamlessly handled and optimised for results.
Why work with Hāl Studio?
Loyalty – genuine commitment to growing your brand
Simplicity – seamless month-on-month and one-off solutions designed to make life easier
Elasticity – scale up or down as your business ebbs and flows
Substance – data-driven strategies and functional design
Transparency – clear communication to keep you in the loop at all times
Beauty – experience, attention to detail and quality design make for beautiful, functional and on-brand content every time
Sophie van der Drift
founder of Hāl Studio
For over seven years Sophie has worked with online retailers, building and growing brands with her characteristic clean design, holistic digital strategies, and astuteness. Sophie believes aesthetics and analytics are inextricably linked, with every project an opportunity to weave data and visuals to delight the client and their customers.
Our team
Hāl Studio works a select number of exceptionally skilled designers, developers, copywriters, photographers and digital marketing specialists, engaged to meet the unique needs of the client and project scope.
Sophie is a very rare digital marketing expert. She pairs industry knowledge with excellent attention to detail, her execution is flawless and she works so hard to understand her client’s needs and nuances.
She came on board at a time when our business was growing and I couldn’t take our marketing to where it needed to be. She created structure and process as well as a strong brand identity that was the envy of our competitors in addition to being a valued part of our small team.
Elise Heslop
Founder, Plyroom
Sophie is a creative genius and always blows me away with her creativity, attention to detail and professionalism. She has always understood our brand tone of voice and needed very little direction whilst always getting the key message across.
Renee Somerfield
Founder, Somerfield Swim
As someone who enjoys drawing out the essence of a client’s purpose and business, I was delighted to meet a like-minded and intelligent creative in Sophie from Hal Studio. From day one, I feel she understood me and what I wanted to achieve through design as it relates to my business and various projects.
Over three years, regardless of what I’ve put in front of her, Sophie’s been able to magically give ‘design life’ to my ideas. Without question, she is a unique and gifted professional with a deep understanding of the relationship design, communication and marketing. I feel great (and even a little excited) each time I look at the work she’s undertaken for me, including most recently my business branding, book cover, and website. Apart from her creativity, Sophie is organised, diligent and thorough, paying careful attention to detail.
It’s been my pleasure to refer Sophie to many of my own clients as I know they are in good hands and will be looked after. This alone is testimony to the quality contribution she makes. I’m grateful for her support and would most certainly recommend Sophie and Hal Studio.
Macushla Collins
Owner and Content Creator, Macushla Collins
Starting a business was an enormous and rewarding challenge. Having Sophie on board in the initial stages helped me build confidence in my concept and understand the marketing and design process more intimately. I worked with Sophie at the initial stages of business development. I was able to gain clarity around how to sequence required tasks in a logical and efficient order. This ultimately saved me time and money long term.
Courtney Bailey
Owner, Courtney Bailey Psychologist
Sophie has a willingness to constantly go above and beyond what is required from her placing the upmost importance on the accountability and execution of her deliverables. Her dedication to her craft of creative design is evident throughout the exceptionally high standard of work she delivers and her skill sets are a direct reflection of her ability to constantly adapt and evolve her capabilities. It has been an absolute pleasure to work with Sophie and her talents are beyond what is explainable through words.
Annika Hein
Founder and Editor in Chief, Jane
Sophie is incredibly detail oriented and creative. She has a very unique skill set that includes both analytical and creative thinking. This combination of skill leads to incredible design concepts and very accurate data analysis. Sophie is very intrigued by statistics and uses those to shape the way she creates her visual designs.
Katie Emslie
Former Marketing Manager, Dissh
