Hal Studio provides digital marketing for online stores through simple strategy, marketing, web development and design packages.

Sophie van der Drift, owner of Melbourne digital marketing and graphic design agency Hal Studio at work

Email Marketing Design for a skincare company by Hal Studio, a graphic design agency for online stores

We transform brands through

comprehensive digital marketing and beautiful design. We handle all the groundwork so small business owners can rest easy and focus on the bigger picture.

We are your

We provide the goods and ongoing support so you can step back with more space for all the high-level business development and big dreaming you haven’t had time for lately. Rest assured your brand is in the safest hands.

Understand our Process

Services

Our comprehensive packages and custom solutions are designed to elevate brands through skillful strategy, quality content and genuine support. We specialise in:

Brand Strategy & Identity

Set the right tone from the get-go with a strategy and identity designed for peak appeal within your target market. Whether it’s a rebrand or comprehensive brand strategy, we’ll establish rock solid foundations so you can go forth and make waves.

Web Design & Development

We combine insights with our experience in strategy, design and development to build a site that is attuned to, and anticipative of your users every move and optimised for conversion.

Digital Marketing Strategy

Managing all elements of your omnichannel digital strategy, we provide the full creative and marketing support of an in-house team with even more flexibility. From strategy to content management, we can handle as much or as little as you need – alleviating your work on the front line whilst keeping you informed with high-level analytical reports and transparent communications.

Content Creation & Design

From email marketing to social media — and every digital touchpoint in between — we’ll transform your brand with content creation from our team of skilful creatives. We design with substance, with each visual output optimised for results without compromising aesthetic appeal.

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Packaging and Prices Guide

Fill out the form below to receive a PDF of our digital marketing and design packages.

All the advantages of in-house digital marketing and design without the overheads of traditional employees.

Meaning you can stay agile, increasing or scaling back as you navigate the ebb and flow of your business. When you’re ready, we’ll pick right back up where we left off.

Learn More

Email Marketing Design for Mura Boutique and Plyroom by Hal Studio, Melbourne-based graphic design agency for online stores

Sophie is a very rare digital marketing expert. She pairs industry knowledge with excellent attention to detail, her execution is flawless and she works so hard to understand her client’s needs and nuances.

She came on board at a time when our business was growing and I couldn’t take our marketing to where it needed to be. She created structure and process as well as a strong brand identity that was the envy of our competitors in addition to being a valued part of our small team.

Elise Heslop

Founder, Plyroom

Sophie is a creative genius and always blows me away with her creativity, attention to detail and professionalism. She has always understood our brand tone of voice and needed very little direction whilst always getting the key message across.

Renee Somerfield

Founder, Somerfield Swim

As someone who enjoys drawing out the essence of a client’s purpose and business, I was delighted to meet a like-minded and intelligent creative in Sophie from Hal Studio. From day one, I feel she understood me and what I wanted to achieve through design as it relates to my business and various projects.

Over three years, regardless of what I’ve put in front of her, Sophie’s been able to magically give ‘design life’ to my ideas. Without question, she is a unique and gifted professional with a deep understanding of the relationship design, communication and marketing. I feel great (and even a little excited) each time I look at the work she’s undertaken for me, including most recently my business branding, book cover, and website. Apart from her creativity, Sophie is organised, diligent and thorough, paying careful attention to detail.

It’s been my pleasure to refer Sophie to many of my own clients as I know they are in good hands and will be looked after. This alone is testimony to the quality contribution she makes. I’m grateful for her support and would most certainly recommend Sophie and Hal Studio.

Macushla Collins

Owner and Content Creator, Macushla Collins

Starting a business was an enormous and rewarding challenge. Having Sophie on board in the initial stages helped me build confidence in my concept and understand the marketing and design process more intimately. I worked with Sophie at the initial stages of business development. I was able to gain clarity around how to sequence required tasks in a logical and efficient order. This ultimately saved me time and money long term.

Courtney Bailey

Owner, Courtney Bailey Psychologist

Sophie has a willingness to constantly go above and beyond what is required from her placing the upmost importance on the accountability and execution of her deliverables. Her dedication to her craft of creative design is evident throughout the exceptionally high standard of work she delivers and her skill sets are a direct reflection of her ability to constantly adapt and evolve her capabilities. It has been an absolute pleasure to work with Sophie and her talents are beyond what is explainable through words.

Annika Hein

Founder and Editor in Chief, Jane

Sophie is incredibly detail oriented and creative. She has a very unique skill set that includes both analytical and creative thinking. This combination of skill leads to incredible design concepts and very accurate data analysis. Sophie is very intrigued by statistics and uses those to shape the way she creates her visual designs.

Katie Emslie

Former Marketing Manager, Dissh

Holistic Digital Marketing Strategy and Content Marketing by Hal Studio in Melbourne

About the studio

Hāl Studio was founded by Melbourne-based graphic designer and digital marketer, Sophie van der Drift. With over seven years working with online retailers, she founded the studio to assemble the best Australian strategists and creators to grow with, and completely transform brands.

More about Hāl Studio